The Pact

I believe that birds make pacts with our dogs when they build their nests in our yard. The dogs keep...

Yeah, That’s My Kid

My children constantly surprise me. Last month when we were visiting Walt Disney World we splurged and let them play...

weapon of choice

to what end, all this rushing around and dominating the competition? gold? this is man’s destiny? to hoard gold and...

How to Make a Great Ad

When I broke into advertising, I was all about the high concept stuff that left an impact on people. Creating...

Would You Be Upset In Belize?

Life is hard enough without having to deal with bad drivers who don’t use their turn signals. And it’s more...

The Window

The window is constantly shutting. It does not care about your five year plan. Opportunities to live appear in every...

Ants

  What if we are all really just ants? Slaves to the machine. Blinded by conformity of the way things...

Dustin Pedroia is the Reason I Love Baseball

Make no mistake, I’m no fan of the Boston Red Sox. I used to like them back in the day...

They Only Jog in Rich Neighborhoods

Angels constantly swirl around me. Some are beautiful. Some are violent. Some have bad teeth. They protect me from those...

A Letter to America

  Dear All Dogmatic American Party Liners, We Unaffiliated American voters are pissed off at what you’ve done to our...

A Little Advice

I don't like giving advice. In fact, I hate it. It's not that I don't like helping people, there are...

Finding Neverland: A Story of Belize

This year my family took its summer vacation to the Central American nation of Belize.

3 Ways to Save Humans in America

You are what you eat. It’s an idiom kids in the 70s grew up with that made us think about...

Bump

I used to know a guy named Bump. He was a metal worker in my dad’s sheet metal shop. Bump...

Dear Parents, Do Better

In 2001 I became a parent. I chose to become a parent. But like everyone else who is a parent...

You're Not Creative – Deal With It. (Part 1)

You’re not creative, deal with it.

You’re Not Creative – Deal With It. (Part 1)

You’re not creative, deal with it.

Knowing Your Target Audience

When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still.  Note: Target Audience = psychographic and Target Market =…

Kool-Aid

I love the creepiness factor of this spot. It works – even the Deliverance music. And I'm betting that Kool-Aid could kick Gatorade's ass on this log too.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find…

Two Trains

I love this spot. A perfect collision of concept and art direction. #notagamerthough Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

The Deep Down

The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either…