Let’s face it, everyone wants to know what it’s like to be a copywriter.
I’ve hung a sign above our candy bowl on the front porch every Halloween since we were able to take our daughters trick-or-treating. And even though the bowl is usually empty when we return home, last year something different happened.
We attended a party last night. It was a kids party, so there were a lot of little people along with their taller kinfolk. Most of the adults congregated around chairs and tables sipping alcoholic beverages and talking about adult things while the kids raucously played in the pool. I don't usually do well at these things because most adult conversation bores me since it always turns to work. And almost no one knows what I do for a living…
We attended a party last night. It was a kids party, so there were a lot of little people along with their taller kinfolk. Most of the adults congregated around chairs and tables sipping alcoholic beverages and talking about adult things while the kids raucously played in the pool. I don't usually do well at these things because most adult conversation bores me since it always turns to work. And almost no one knows what I do for a living…
Saw this today driving past The Common Market in Charlotte. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either curious, or you’re not. Copywriters who are curious about how people think about things are the ones who stand to make sincere connections with an audience. Thus, engaging in Twitter is like part of my job. Before you start laughing…
