Tag: target audience

When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still.  Note: Target Audience = psychographic and Target Market = demographic. Just so we're all on the same page.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv