Great commercial.
Opulence…I has it.
If the purpose of a :30 television spot is to be memorable and to reinforce a brand's core promise of value, then this spot by Staples may be the best ad ever. Think about it – first you have a guy standing in a store branded to the teeth with the company's identity. Then you've got an excited customer screaming the brand's value proposition over and over. Add a couple of helpful employees, and throw in the number of products…
I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things: 1) If you want to connect to people, show people. 2) If you want to create empathy, show sensitivity. 3) If you want to sell…
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
