When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still.
Note: Target Audience = psychographic and Target Market = demographic. Just so we're all on the same page.
Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Cal
Aug 11, 2009
This. Is. Supreme!
Nnamdi Nwoke
Aug 12, 2009
I love this ad! Staples really nailed it. Everyone knows that back to school season doesn’t exactly make kids jump for joy. But parents love it!
Andy Ciordia
Aug 25, 2009
Well played. Loved the dichotomy between the two groups.