I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things: 

1) If you want to connect to people, show people. 

2) If you want to create empathy, show sensitivity.

3)  If you want to sell product, show it in action. 

However, I freaking hate their tagline. "Quietly Brilliant" doesn't really make sense. There's nothing quiet about saying you're brilliant. 

Jim is a father, husband, copywriter and founder of smashcommunications  You can find him on Twitter @smashadv

The Halloween Miracle of 2009
I Dreamed a Dream

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.