Author: Jim Mitchem

I am not anti-religion. Anything that can get people closer to the light and farther from darkness is ok by me. But in general, I think religion does as much harm as good. Segregating people into buckets of us and them. I’m no preacher, but have had some experience with God in a minuscule (personal) way. And what I understand God to be is love. Only. Nothing else. Everything beyond “be kind and love each other” is man’s attempt at…

The following post was written by my daughter, Agatha Mitchem, whose team lost 1-0 in round 3 of the 2019 NC state soccer tournament. I was sitting in a parking lot. It was 9:30 pm on a Wednesday night. I had just played my last game of soccer. Ever. Of course I will be part of pickup games and clubs that meet once or twice a week in college in order to “stay fit,” but I knew it would never…

I was building a brand. Alone. For about two years. It was growing fast and things were busy. I needed help. I found interns. It was decided that we not pay them, so I wanted to ensure that their experiences were fulfilling. After all, you can’t expect too much with interns. It’s basically a teaching scenario anyway.  I brought on a couple of kids out of UNCC. Good kids. One was Indian. Well, he was American (he lived in Charlotte…

When it comes to building a brand, you should look to Google for best practices. Yes, Google. The search engine. And no, I’m not talking about their brand identity. I’m talking about their actual search algorithm.  Stay with me.  Branding, as it turns out, is fairly complicated. Or rather, we’ve made it complicated—just look out into your Linkedin thread and you’ll see any number of branding experts peddling their strategies.  But essentially a brand is simply the embodiment of a…

I love my mom. And she listens to the Fox TV version of talk radio. It made me sad when I visited her last month. Everything is either jingoistic, or promotes the destruction of liberal thinking. And it’s all filled with manipulation and the very thing she and others like her profess to hate—fake news.  I am an Independent. Which is to say I don’t think either of the two major parties in the US have all the answers. Rather…

I’ve been a copywriter my whole life, but didn’t discover it as a career until I was 32. When I did, I had visions of doing big super bowl ads.  That never happened.  But I did end up doing work that I’m quite proud of, and that was extremely effective. Only the big, high-profile work was never meant to be. Yet. That said, I always bring big concepts into every project I work on.  I’m a big fan of concept. …