I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things:
1) If you want to connect to people, show people.
2) If you want to create empathy, show sensitivity.
3) If you want to sell product, show it in action.
However, I freaking hate their tagline. "Quietly Brilliant" doesn't really make sense. There's nothing quiet about saying you're brilliant.