Tag: Social Media

I've kept a personal journal for over 20 years - before some people on Twitter could even hold a crayon. Before computers, I wrote by hand. When I could finally afford it, I bought a typewriter. There are stacks of notebooks in the attic filled with fading ink on yellowing paper – and I've never once looked back to read any of it. I've always used writing as a cathartic tool –  to get my feelings out, and let them go. In…

Every summer we spend a couple of weeks on a beach near St. Augustine, Florida. And every summer our youngest daughter's birthday falls during vacation. Cozette, who turned 6 this year, is a fairly easy child to please (unless you count her growing penchant for apparel, in which case I can only guess that I'm screwed in a few years). We spent her day playing in the surf, and went out to dinner that night. Easy. The only thing she…

Leave it to advertising to effectively communicate the power of Social Media in universal terms.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed.   Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed.   Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

(NOTE: This post was originally published in September 2009, when my handle was @smashadv and I used to have an orange in front of my face.) There was once a very strange boy who tweeted things like this: Then one day he received an unmarked white box that weighed a few pounds. Inside of the box was a six pack of Red Bull and this note: Suspecting @mikepoz, the boy was thrown off by the note from Natalie. So he…