I didn't want to go. When I first heard about Charlotte's inaugural Social Media event, Social Fresh, I didn't want anything to do with it. I'm not exactly what you'd call a mingling guy. But I knew I had to attend because I truly believe in this medium of advanced communications, and there were people coming that I wanted to meet in real life. Plus, it was three miles from my house. Except, by the time I got around to…
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
