Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed.  

Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Health Insurance Executives Deserve Their American Dream
The Power of Social Media Defined in :30

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.