About 25 years ago I injured my back working UPS in NYC. I was in the physical prime of my life and pulled up lame schlepping what felt like car batteries up the steps of a brownstone in Riverside. It…
Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising. Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements…
NOTE: I realize that by publishing a post like this, I risk to lose the respect of some who will consider what I’m about to say as batshit crazy. Except, it’s not. It’s process. I am a white man in…