Look! PuppiesSometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. 

If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's obviously heard of the puppy dog pitch. He's not asking you to buy any. Just look at them. Genius. 

Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv

Getting Out of the Way
Song of the Week

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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