Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd.
If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's obviously heard of the puppy dog pitch. He's not asking you to buy any. Just look at them. Genius.
Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
1 CommentLEAVE A COMMENT
Aug 2, 2009
I saw this guy also. He was in front of Walmart on Wendover. If I wasn’t riding my bike I would have gotten one (or a couple).
Wonder why he chose this location?
Yes, I agree as well…genius!