believe in love

If there’s one thing all humans know from the moment we emerge from the womb, it’s that Love is good. It’s as clear and simple at that point in our lives as breathing. As we get older, however, the idea of Love morphs into different things for each of us. For some, Love turns into a lust for power or sex or money or electronics or religion or politics or…you get the picture. But this post isn’t about your personal definition of Love. It’s about the word Love. The idea of the word Love.

When you consider how much art has been created with the idea of Love as its core concept, we can all agree that this one little word has a pretty huge impact on us. On all of us. Across cultures. Across barriers.

On April 4, 2009, we conducted a test to see whether Love really could conquer all. And boy, did it. Thousands of people across social media tweeted, posted, and mentioned I Love You. This blog received more than 80,000 visits, and #iloveyou was a top trending topic on Twitter. More importantly, this one innocuous yet powerful act  changed people’s lives – if only for a day. Don’t believe it? Check the comments below.

This year we’re not conducting an experiment, we’re building on momentum. On Saturday, April 4, 2015, we ask that you post “I Love You” in your social media circles JUST ONCE. No, we’re not asking you to say you Love Social Media, or Facebook, or Twitter, or even your mother. And we’re not asking you to endorse any religion, ethnicity, brand, holiday, or any other reason you could conjure. We’re just asking you to post “I Love You” once in one of your social media streams.

Why? Because with all of the shit in the world today, we need this.

We do not seek to own this endeavor in any way. So please, take this concept and run with it. After all, you can’t really copyright Love. The only profit we seek is to look into our social media stream and see hundreds or thousands of people sharing a word that’s attached to an emotion that we were all born with – and to remind each other that Love is still the most powerful force on earth.

Among thousands of others, U2 wrote a song about Love for Dr. Martin Luther King Jr. It just so happens that April 4 is the anniversary of Dr. King’s assassination. Again, this initiative is not an endorsement of any group, ethnicity, or religion. But it’s a damn fine reason to spread Love on a day that’s historically scarred with hate.

Join us on April 4th by using ten little characters to help change the world. After all, there really is no downside.

I Love You.

Pride (In the Name of Love)
One man come in the name of love
One man come and go
One man come he to justify
One man to overthrow
In the name of love
What more in the name of love
In the name of love
What more in the name of love
One man caught on a barbed wire fence
One man he resist
One man washed up on an empty beach
One man betrayed with a kiss
In the name of love
What more in the name of love
In the name of love
What more in the name of love
Early morning, April four
Shot rings out in the Memphis sky
Free at last, they took your life
They could not take your pride
In the name of love
What more in the name of love
In the name of love
What more in the name of love
In the name of love
What more in the name of love
In the name of love
What more in the name of love
good day
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Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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