I love the creepiness factor of this spot. It works – even the Deliverance music. And I'm betting that Kool-Aid could kick Gatorade's ass on this log too. 

Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Two Trains
Knowing Your Target Audience

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.