I love sport, but I'm not a hardcore fan of any one team. After all, why the hell do we care if a team we're not on wins or loses? Why? Because it matters to us as a community of fans who cheer the team. Community. Belonging. Connectedness. These are fundamental needs of human existence.

RootsAnd so connectedness is the core appeal of Social Media and precisely what makes it hard to think that all of this is just a passing fad. 

I've made friends here with people from all parts of the globe. People who would be strangers if not for the advent of the Internet and Social Media. So what does it really mean that we can emotionally connect with people everywhere in real-time? For one, we can know what we're all having for breakfast. I jest. Of course this is one of the arguments employed by those who don't understand global connectivity. What it really means is that we gain a wider perspective of the complex world we live in. It forces us reconsider that which we hold true by virtue of our own limited experiences. Mostly, it makes us more human. 

Hillary Clinton once said, "It takes a village." I've never been a Clinton fan, but that one line is brilliant. The closer we are to our common humanism, the harder it is for us to destroy each other. 

Sure, we talk about how to commercialize Social Media and how to make our work and lives more efficient by using this amazing medium – but none of us should discount the global connectedness that it offers. We're lucky to be alive during such an enlightening period of human communications.

Jim is a father, husband, copywriter and founder of the virtual ad agency smashcommunications  You can find him on Twitter @smashadv

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Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.