Lest we forget that when crafting effective messages – simple is better. Always. Merry Christmas.
Jim is a father, husband, copywriter and founder of the virtual advertising agency smashcommunications. You can find him on Twitter at @smashadv.
Jim Mitchem
Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.
Nichole
Dec 24, 2009
I’ve always enjoyed Target commercials. This one does not disappoint. Well done.
Minita
Dec 24, 2009
I really liked this ad too – clean, simple – gets the point across and i guess it really helps that target is red and white.
However, I think they really screwed up on this one. http://www.youtube.com/watch?v=hatJ_2ZuoEE
(PS: read the comments people have posted for the ad – i thought they were fascinating!)
Nichole
Dec 24, 2009
Oh wow. In the 10-15 times I’ve seen this, it never registered that it was a Target spot. It is so awkward and uncomfortable that I want to look away. Completely anti-Christmas.
Jim Mitchem
Dec 24, 2009
I agree – some went too far. But this one works for me: http://www.youtube.com/watch?v=O8QUBs3NSsc (love the casting here)
Melissa
Dec 24, 2009
Love this spot.