The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer – looking back over his shoulder because people didn’t cheer quickly enough. Thanks, Joe. Rest in peace.
Bonus points if you know who the backup singers are. Also, thanks to @dabitch for originally finding this video for me. And how about that tagline? Best ever, maybe.