Whether the phone works well or not, the creative execution on this new commercial for Samsung is undeniably spot on. Talk about knowing your audience. This concept goes right at the Apple Fanboy’s jugular. Just brilliant.

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Jim Mitchem

BENTON!
We Are What's Wrong With America

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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