Brilliant. Better than any of the weird guy who asks rhetorical questions. And way better than anything featuring the lizard.
Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.
Sep 20, 2011
This is a funny one, for sure. But how many of us have explored the humorous “Now there’s a better way to…” formula? I know i’ve tried to sell it, but it’s usually shot down for being too generic or overused. That being said, I think it works – and as long as the executions are unique and original, who cares if it’s an accepted formula (so are talking animals)? As for the “rhetorical question” campaign, I do like those woodchucks, and love the little piggy. But the last one? Where the guys do dumb things with smart phones? Not a fan. SEems like they ran out of cliche phrases and are now making them up…and it lost something.
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