You can’t watch a movie these days that isn’t laden with product placement. Whether someone is using an Apple computer (they almost always are), drinking a Coke or fumbling for a Trojan, everything you see in a movie or on television is there for a reason. It’s prime advertising space. Which made me wonder about Toyota when I saw this image this week under the headline, “Rebels in Control in Libya.” Yes, I know a lot of people drive Toyotas in North Africa, but the composition of this shot made me wonder if maybe Toyota PR had somehow airlifted in a few dozen Tundras for the rebels to use in their advancements against the tyrannical Libyan regime – only to parlay this benevolence as part of a future ad campaign with the tagline, ‘Driving the Revolution.’

You heard it here first.


Jim Mitchem

The Genius of Steve Jobs
Ode to Agatha Rose - Personal Reflection on 9/11

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.