“Writer’s write, even when it’s hard.” – Who’s bright idea was this – this #300Words a day to this blog? Look, I probably write about 2K words a day across various media when I’m doing normal work, but yesterday I had to blog from the bowels of a mall to get this in. And today I’m rushing out the door to meetings. Next week is filled. The follow two weeks I’m on vacation. This isn’t easy. Yes, I’m bitching. 

So why am I doing this? Well, because I committed. And I am one of those people who stand by commitments. I know, rare – right? But we’re still out there in the world. Honest folks who read Antigone and got it. Only now I’m trying to figure out how long this commitment will last – forever? I mean, I’m writing anyway but if I just yank 300 words out of a project I’m working on for a client, you’ll likely not even read it because it’s irrelevant. No, I take the time to come into this space and write – just for you. 

I can tell you this, since I’ve been doing this #300Words thing for 16 days, I feel better about writing. I have never been one to be pigeonholed into writing about one kind of thing. That’s why my blog is called Obsessed With Conformity. It’s ironic. Actually, it was pulled from a Seinfeld episode when George Costanza was interviewing with a company (not the Yankees) and was having lunch with a few decision makers. During the lunch, the team from the company talked about sacrifice and dedication and doing things the company way, when George (desperate for a job) enthusiastically says, “This is perfect, because I’m *obsessed* with conformity!” The punchline is that we know differently. And if you’ve followed my blog in any capacity, you know that I am all over the board. Where most people use their blogs to advance their actual paying careers (social media, marketing, advertising, self-help, gardening, etc.) I use mine mostly as a way to exercise. Like this #300Words thing. 

I will tell you this though, Posterous is absolutely brilliant with how it cross-populates the posts to Twitter, Facebook and my blog – currently on Typepad because I’m not geek enough to know how to set up everything in WordPress on my company site without spending a whole day learning how to do it. Because time is money. Or rather, time is time and you don’t get it back. So you’ve got to make the most of what you’ve got. 

Like now. I just wrote this post in five minutes. Sorry if it’s lame and obnoxious, but you can’t be great every day. Some days you’ve got to – ooh, that’s way over 300 words. I did it! Later gators. 


Jim Mitchem/@smashadv

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Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.