In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch.

(this speculative billboard created in collaboration w/Laurie Smithwick)


Jim Mitchem

Are you following me? Hmmm?
Dealing with the Dark Side

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.