So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me.

Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv

Empowering the Sheep
Hip, Hip...Jorge!

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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