A slightly facetious look at Social Media ROI.
Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.
James Hodgins Reply
Jul 23, 2009
“Enjoy the ride.” Couldn’t have said it better myself. Why is everyone so obsessed with ROI? If they put half that concentration into improving customer experience, they wouldn’t have to worry about ROI. Thanks Jim!
Jim Mitchem Reply
Thanks JP. The thing is, ROI is an important metric to the future of Social Media. And is something we should all be completely obsessed with. It’s that important.
Brandon Uttley Reply
Jul 24, 2009
Jim, ROI is very important. But before we can obsess over that, we need to really obsess even MORE over strategy. Because strategy is much more critical than tactics, which are just downright scary by themselves. You should not use them without strategy first, and certainly not without ROI. Please warn your readers!
Great point Brandon. In fact, my next video will cover this exact topic. 😉
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