The next time someone says 'we need to take this offline because it needs more than 140' – remember that nothing is too complex to communicate if you use the right word(s).
Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.
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