Last Saturday I participated in an ad industry podcast. My first one. How'd it go? You can judge for yourself by clicking here. Bob Knorpp, @thebeancast on Twitter, was kind enough to invite me to join some very smart people on The BeanCast, a weekly, hour-long audio broadcast that brings the brightest minds from the ad business to a virtual round table to discuss current industry trends and news.
This week's show featured Bill Green, @mtlb, Dirk Singer, @dirktherabbit and Ian Sohn, @iansohn, who are all accomplished professionals with wonderful speaking voices. Me, not so much. Plus, I rambled. And you can hear it all by clicking here. Yep, I loosely associated Toyota loyalty with how my father kept food on our table when I was a kid, and even proposed that the sticking gas pedals might be some kind of conspiracy. I don't know how Bob did it, but he somehow removed my inadvertent belching and all of my expletives. Bob is a pro. Really, he's like the younger, male, advertising version of Dianne Rehm. I strongly recommend that if you have anything to do with marketing and advertising, you subscribe to The BeanCast. You just download it to iTunes, then upload it to your mobile device and listen while you're at the gym, your kid's soccer practice or anywhere else you've got an hour to listen. I have for a while now, and have never been disappointed. Which is to say, you should download this week's show AND any of Bob's other 90 shows to establish your own reference point – and gain some keen industry insight.
Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv.