When I was a kid, only communist kids played soccer. I don't even know who any of these guys are. But damn, if this ad doesn't get me excited. And that – is the mark of great advertising. 


Jim is a father, husband, copywriter, entrepreneur and baseball fan. You can follow him on Twitter @smashadv

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One Word Advertising

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.