This Super Bowl was my first Twitter event. I gathered along with thousands of other advertising people to share thoughts on both the game and the advertising between the game. Props to @lisahickey for alerting me to this live event (to view the entire stream, click here.) And while there was a lot of speculation on which ads were best and worst, my top three are listed here. Visit hulu.com for all of the SB spots.
#1 Hulu – Partly because of Baldwin. Partly because of the art direction. But mostly because of their core concept, "Hulu. An evil plot to destroy the world. Enjoy."
#2 Pedigree – Basically Pedigree has effectively branded themselves with dogs. Brilliant. "Bruno, come back here you bad, bad bird." Great concept, solidly cast and shot.
#3 Doritos – Pure silliness. But resonant silliness.
Jim Mitchem is a father, husband, American, daydreamer and founder of smashcommunications. You can follow Jim on Twitter @smashadv
Michael O'Neill
Feb 2, 2009
Really, when you think about it, weren’t they all winners? Aren’t we all winners for having watched them? What’s the sense in being so competitive about it all?
Actually, I think creativity and spice took the night off and America should be ashamed of those commercials. The terrorists *have* won.
Tony
Feb 2, 2009
Hulu spot was brilliant. I’m kinda blah about the Pedigree spot, although it was a nice twist on a hard product to sell. The Doritos silliness was wiped from my mind by the pure craziness of the CareerBuilder spot, I honestly forgot all about it in my post-game ad conversations. What about the return of the E-trade baby? I thought both of those spots were just as fun and funny as the originals.
www.google.com/accounts/o8/id?id=AItOawnzm_cLGtMRtc-7xY2H-84hynHc_Hteado
Feb 2, 2009
I love Alec Baldwin, so the hulu ad really stood out, but I agree with Jim the core concept was spot on! People did not like the Career Builder spot, but I think people in those kind of jobs (like I was) found at least the lady screaming funny but true! I say bring on that E-trade baby more. I still say “I underestimated the creepiness” all the time in conversation. 🙂