The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali.  This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer – looking back over his shoulder because people didn’t cheer quickly enough. Thanks, Joe. Rest in peace.

Bonus points if you know who the backup singers are. Also, thanks to @dabitch for originally finding this video for me. And how about that tagline? Best ever, maybe.


Jim Mitchem

Health Insurance Executives Deserve Their American Dream

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.