Verizon attacks AT&T's 3G coverage – the fuel supply that makes iPhone go. This is a smart strategy for a couple of reasons. First, it leaves the iPhone alone. After all, they're getting the coveted hardware in 2010. They don't want to piss Apple off. And second, it forces AT&T to hire Luke Wilson to fire back with toothless ads that go after the hardware Verizon carries. Which means, when Verizon starts carrying iPhone, AT&T will have no legitimate argument. Checkmate. 

Oh, and this spot right here – perfectly executed (w/great casting.)

Jim is a father, husband, copywriter and founder of the virtual ad agency smashcommunications, llc.  You can find him on Twitter @smashadv

Social Media by the Numbers
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Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.