This post is dedicated to everyone who has ever thanked anyone for an RT (retweet.) I used to do it, but don’t anymore. Here’s why – 1) Clutter. I talk enough here for most streams. 2) I don’t understand why people thank others for passing along information. I’m a fairly nice guy. So part of me wants to follow the general rules of etiquette and do the polite thing. After all, I’m a writer. It’s my nature to reciprocate (see…
The best an advertising agency can do to truly develop a brand is to decipher what is real, and then let that be the tip of the communications spear.
I've noticed a lot of chatter here recently around how companies should categorize social media. After all, the more that businesses get involved in social, they'll need to allocate budgets from somewhere. And when something draws from a departmental budget, the purpose of that thing is usually aligned with the goals of the mother ship. For example, most people here consider social media as marketing and it should therefore be funded through marketing and then, like traditional marketing, prove a…
Guest post by Ben Kunz A curious trend in social media is how most of its tools start out as perceived toys, worthy of laughter, and then gradually migrate to the mainstream. When Facebook and Twitter launched, early adopters in the business world were often kidded by colleagues. "That's great," an old friend emailed me in 2008 upon hearing I was on Facebook, "now you can stay in touch with teenage girls." Yet soon Twitter is tied in to CNN feeds…
I’m Jim. I’m a copywriter. And I could be wrong, but I was always under the impression that whatever I wrote was supposed to create something like an internal dialogue in the mind of the person reading it so that they felt that the correspondence was created exclusively for them. Personal. Like a letter. Think of it this way – are you more likely to act because a stranger commands you to, or because a friend recommends that you do? …
