The next time someone says 'we need to take this offline because it needs more than 140' – remember that nothing is too complex to communicate if you use the right word(s). Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – from The Art of War, by Sun Tzu, 6th century BC. Lately there’s been a lot of chatter about PE Obama’s choice of conservative evangelical pastor Rick Warren to deliver the religious invocation at his January 20 presidential inauguration ceremony. The controversy surrounds each man’s stance on gay rights – particularly marriage. Only, this post is neither about gay marriage nor…
Tonight, my wife, a staunch Democrat, said, “Do you know how much he spends every day to get elected?” “I don’t know, 10 million?” I said. “4 million dollars.” she answered. “Advertising’s expensive.” “But think of all those people who could use the money.” she added. “It’s a little hypocritical to be ‘for the middle class’ when you’re spending millions of dollars every day on advertising.” “But that’s the Bush model. Obama just outspent what Bush spent” I said, referring to…
