Verizon attacks AT&T's 3G coverage – the fuel supply that makes iPhone go. This is a smart strategy for a couple of reasons. First, it leaves the iPhone alone. After all, they're getting the coveted hardware in 2010. They don't want to piss Apple off. And second, it forces AT&T to hire Luke Wilson to fire back with toothless ads that go after the hardware Verizon carries. Which means, when Verizon starts carrying iPhone, AT&T will have no legitimate argument…
Lest we forget that when crafting effective messages – simple is better. Always. Merry Christmas. Jim is a father, husband, copywriter and founder of the virtual advertising agency smashcommunications. You can find him on Twitter at @smashadv.
I did something tonight that I rarely do – jump into a Twitter #chat. I've participated in a few #scriptchats recently, and observe other #chats from a distance – soaking in what I can use and leaving the rest. But tonight I dove into #blogchat, and I'm sure there are more than a few people who thought, 'Who the hell is this guy?' From what I can discern, most #blogchat people are either in public relations or have some type…
A long time ago in a land far, far away, I got my start in advertising by sitting in a focus group for Carvel Ice Cream. At the time, I was nearing the end of my tenure as the boy who didn’t need anyone and was living in a basement in Flushing while commuting into the city on the 7 train to do my job as an IT headhunter. I also was something of a professional focus group taker. But…
Social media is so simple that some people can't wrap their minds around it. Blame it on the baggage of traditional thinking. However, we can use traditional thinking to help explain the relevance of social media – especially in business. If you believe that face-to-face meetings with a handshake is the best way to close a deal and that word of mouth advertising is better than anything you can buy – you're 100%, dead-on right. However, somewhere along the line…
Another dream. You can’t make this stuff up.
