Author: Jim Mitchem

I was building a brand. Alone. For about two years. It was growing fast and things were busy. I needed help. I found interns. It was decided that we not pay them, so I wanted to ensure that their experiences were fulfilling. After all, you can’t expect too much with interns. It’s basically a teaching scenario anyway.  I brought on a couple of kids out of UNCC. Good kids. One was Indian. Well, he was American (he lived in Charlotte…

When it comes to building a brand, you should look to Google for best practices. Yes, Google. The search engine. And no, I’m not talking about their brand identity. I’m talking about their actual search algorithm.  Stay with me.  Branding, as it turns out, is fairly complicated. Or rather, we’ve made it complicated—just look out into your Linkedin thread and you’ll see any number of branding experts peddling their strategies.  But essentially a brand is simply the embodiment of a…

I love my mom. And she listens to the Fox TV version of talk radio. It made me sad when I visited her last month. Everything is either jingoistic, or promotes the destruction of liberal thinking. And it’s all filled with manipulation and the very thing she and others like her profess to hate—fake news.  I am an Independent. Which is to say I don’t think either of the two major parties in the US have all the answers. Rather…

I’ve been a copywriter my whole life, but didn’t discover it as a career until I was 32. When I did, I had visions of doing big super bowl ads.  That never happened.  But I did end up doing work that I’m quite proud of, and that was extremely effective. Only the big, high-profile work was never meant to be. Yet. That said, I always bring big concepts into every project I work on.  I’m a big fan of concept. …

Freedom is like Love. It’s a good idea, but one so vast that human beings are incapable of comprehending it.  Like the universe.  Like God.  We are not designed to understand these things in their entirety. This is why we gravitate to soundbites that simplify our ideas of these things.  It’s why “fake news” works.  It’s why we go to meetings every week where we are told to “love each other.”  It’s why politicians can spin lies—and somehow get away…

I was sitting in my first big client meeting where we were rebranding a Fortune 200. There were four of us from the agency at the table, while the other six seats were filled by C-level folks from the company. About ten minutes into the meeting, after the executives from the company had finished their introductory arguments on why they needed a rebrand, I wrote a tagline on a notecard. As the clients continued to talk, and reinforce what I…