Author: Jim Mitchem

Let me answer that up top—the idea that younger people are somehow more creative than older people is a fallacy.  I’m older, I know. And no, I’m not just pleading relevance. There’s an actual reason.  I’ve been in the creative field of advertising for nearly 20 years. The main thing I’ve learned over that time is that the engine of creative thinking is fueled by process. The purpose of which is to learn *how* to think. And that takes time. …

What Is America’s Brand?  When I was a kid, the Vietnam war was winding down and we were all celebrating our nation’s bicentennial. Rocky had just come out and Star Wars was on deck. It was a good time to be an American.  Of course the Iran hostage crisis hit, oil prices skyrocketed, and gasoline was scarce. But then Reagan came in with his “shining city upon a hill” vision, a strong arm against Russia, and sweeping economic ideals that…

I’ve been around long enough to notice some things. For example, if you want to be successful at ANYTHING you must be willing to laser focus on that thing for a long time. This year I committed to observing the traits of different people as a way to understand what separates successful people from people who are merely sustainable. But first let’s define success. Most anyone can become sustainable and be happy, and yes sustainability is considered a form of…

Someone out there needs to read this. Act One Twenty-seven years ago this morning I woke up hungover for the last time. The plan was to end my life. Alcohol had convinced me that I had no reason to go on.  I was twenty-seven.  I’d spent twenty-seven years wandering in darkness, trying to find a reason for living. Hope was gone. And on this day, it would all mercifully end.  But then, in my darkest moment, light appeared. Along with…

This summer I was part of a mission trip that traveled to Honduras for a week. The idea was for us to serve God while spreading love to people who didn’t look like us, live like us, talk like us, eat like us, or act like us. Because of these differences, I was nervous in the days leading up to the trip. Plus, the idea of traveling to a different country without my family and with no connection to the…

I became a Literature major when the college I transferred to didn’t offer Writing. The thing I liked best about studying lit was deconstructionism. Discovering the reasons why writers wrote what they did, what events influenced their content, and how they integrated strong symbolism into their works.  I then took the idea of deconstructionism to other art forms. From painting, to film, to music.  When I was a young man I listened to too much heavy metal. My hearing loss…