Author: Jim Mitchem

I never want any more than I need. And I swear to God this makes me feel like an outcast in America.

I love the movies. They’re an escape from a world that at times feels like it only wants to beat you down. Here are my Oscar takes for 2019.

One day in the near future, President Donald Trump will have an encounter with his maker. Only it won’t be like he expects.

You have a job. And that job is where you work. But, unless you’re a writer, how I work probably doesn’t look like work to you.

About 25 years ago I injured my back working UPS in NYC. I was in the physical prime of my life and pulled up lame schlepping what felt like car batteries up the steps of a brownstone in Riverside. It was a humbling experience, and one that cost me a potential career at UPS. I ended up with a couple of herniated discs way down in my lower spine. There were two options, physical therapy or surgery. I talked to…

Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising.    Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements. When done well, these things can effectively reinforce a brand’s promise of value—but they’re still just supporting players. The brand goes deeper. In fact, it lives right next to whatever it is you make and sell.  Product/service first Brand second…