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This may be the most effective (and affective) poster in the history of advertising. It was designed for World War I recruitment after the Germans sank the passenger ship "Lusitania." In all, 1,153 passengers and crew drowned. One word. Powerful emotions. For the record, we went on to kick the pre-Nazis ass in that war too. 

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Jim Mitchem 

 

I Want to Marry This Ad
Born to be Screwed - a hypothetical insurance tale based on actual events

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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