Author: Jim Mitchem

You have a job. And that job is where you work. But, unless you’re a writer, how I work probably doesn’t look like work to you.

About 25 years ago I injured my back working UPS in NYC. I was in the physical prime of my life and pulled up lame schlepping what felt like car batteries up the steps of a brownstone in Riverside. It was a humbling experience, and one that cost me a potential career at UPS. I ended up with a couple of herniated discs way down in my lower spine. There were two options, physical therapy or surgery. I talked to…

Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising.    Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements. When done well, these things can effectively reinforce a brand’s promise of value—but they’re still just supporting players. The brand goes deeper. In fact, it lives right next to whatever it is you make and sell.  Product/service first Brand second…

NOTE: I realize that by publishing a post like this, I risk to lose the respect of some who will consider what I’m about to say as batshit crazy. Except, it’s not. It’s process. I am a white man in his early 50s. As such, my personal experiences have been more sheltered than most. There should be no way for me to effectively connect with people who are not like me, and who I’ll never meet in person, to convince…

I’m a white man. A well-educated professional. I am wealthy and have a modicum of power. I’m not a racist. I believe in the ideals of conservatism, but not with the radical form of it currently in Washington. However, I was raised to oppose democrats and am too proud to align with them.  No, I don’t like a lot of what’s happening in Washington. I’m not a racist. I don’t hate women. I don’t hate immigrants. Hell, I need those…

Let me answer that up top—the idea that younger people are somehow more creative than older people is a fallacy.  I’m older, I know. And no, I’m not just pleading relevance. There’s an actual reason.  I’ve been in the creative field of advertising for nearly 20 years. The main thing I’ve learned over that time is that the engine of creative thinking is fueled by process. The purpose of which is to learn *how* to think. And that takes time. …