Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast and produce it well, and the next time you’re hungry, you’re grabbing a Snickers – because Snickers makes life “Better.”

Add this spot to the Betty White Super Bowl effort, and it’s clear that this campaign has legs.
Jim Mitchem

Creepy Sexy: Farewell to the Burger King
Suffering the Bullshit

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.