This is a very cute concept. And extremely well written, cast, directed and produced. But what does it say about the state of advertising that this is the best ad of the Super Bowl (25m views)? What’s the USP – remote start? This is a really nice short. Maybe this is the way it’s going to be from now on? Maybe advertising for TV has officially shifted, and not just for the Big Game? Mind you, I wouldn’t complain. I’d love to not think about sales goals and just create fun shit for all types of advertising. Let’s do it.


Jim Mitchem

Life on Earth.
Master of My Domains

Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.

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