Tag: Word of Mouth

Social media is so simple that some people can't wrap their minds around it. Blame it on the baggage of traditional thinking. However, we can use traditional thinking to help explain the relevance of social media – especially in business.  If you believe that face-to-face meetings with a handshake is the best way to close a deal and that word of mouth advertising is better than anything you can buy – you're 100%, dead-on right. However, somewhere along the line…