Tag: Staples

If the purpose of a :30 television spot is to be memorable and to reinforce a brand's core promise of value, then this spot by Staples may be the best ad ever. Think about it – first you have a guy standing in a store branded to the teeth with the company's identity. Then you've got an excited customer screaming the brand's value proposition over and over. Add a couple of helpful employees, and throw in the number of products…