Tag: Public Relations

I've noticed a lot of chatter here recently around how companies should categorize social media. After all, the more that businesses get involved in social, they'll need to allocate budgets from somewhere. And when something draws from a departmental budget, the purpose of that thing is usually aligned with the goals of the mother ship.  For example, most people here consider social media as marketing and it should therefore be funded through marketing and then, like traditional marketing, prove a…