Recently, Kohl’s department store issued a contest to every school in America via Facebook that resulted in the worst use of social media to date.
The following is a (long) transcript from an online conversation I had with a group of writers who belong to a national organization. They asked if I could help them understand social media to better use it for self-promotion and to grow audiences.
I think I'm going to move to TED and live there the rest of my life. (thanks to @pgha for the heads up on this amazing lecture) Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
