Perhaps the best ad ever. Nike – Write the Future.
Psychology is the science of advertising. Mathematics is the science of marketing.
Let’s face it, everyone wants to know what it’s like to be a copywriter.
Think about this – you actually pay to be loyal. Brands wish they could pay you to be loyal, but they can’t. Except when they hire you. Loyalty is a conundrum. This post doesn’t do much to help.
I recently experienced the thrill of driving a high-performance BMW in a controlled environment. This is my story of survival.
Authenticity = credibility. Credibility = loyalty. Loyalty = influence. And influence is what drives social media. It’s not exactly brain surgery, people.
