Until this week I never paid much attention to bullying. I’d never been bullied, I never bullied anyone, and so it was one of those things that make you cringe when you hear about it, but what can you do? Then on Monday our daughter was the victim of a cyberbullying attack at her high school. You can read about it here. When someone attacks a member of your family, your natural instinct is to lash out. To get revenge…
I’m a copywriter. I make my living by using words to convey feelings, tell stories, and get people to think certain ways about things. I’m pretty good at it, too. Over the years I’ve convinced CEOs of major companies to have coffee, and the children of Lexus owners to purchase new cars in advance of the cars actually hitting the market. My point is that I’ve had some success writing correspondence aimed at other human beings. Only lately, things have changed. It…
Never has it been more evident to me that I’m a writer as right now. I’m talking about a real writer. A person who writes for food. During the 5.5 years I was at Boxman, I created and executed marketing strategies, but mostly I wrote. Hundreds of posts, thousands of tweets, sales materials, strategies, proposals, and general correspondence. Since leaving there in January, I’ve continued to write my ass off. I had to write a strategy for my new…
I don’t like giving advice. In fact, I hate it. It’s not that I don’t like helping people, there are just too many variables involved in giving really helpful advice.
New research reveals step-by-step guidelines to increase your Twitter following. The findings, in the study by university professors C.J. Hutto, Eric Gilbert, and Sarita Yardi, prove that you stand to increase your follower totals if you adhere to a few basic concepts: 1) Don’t be negative. 2) Don’t talk too much about yourself. 3) Tweet links. The report actually goes on to list 14 specific tactics you can employ to increase your Twitter following. Because, you know, if you have a…
12 OCTOBER UPDATE: After several unanswered emails, and tweets that have fallen on deaf ears, it’s clear to me that Best Buy has given up on my appeal for them to help me deal with my local store regarding the fact that their stereo installation has ruined the electrical system of my car. I knew that Best Buy was in serious trouble as a company, but had no idea there was this level of fragmentation between their fairly responsive social…
