Category: Random

It was a shallow fly ball that was going to drop behind shortstop. I took off full speed from right center field knowing the only way I corral it was to go full out. Then, as it descended, I knew I’d have to slide to catch it inches from the ground. So I did. The way I always do, on my right leg/hip. The ground was hard, I bounced a little—upsetting my timing and missing the ball by inches. I…

A graduation post for our youngest daughter, Cozette. A kid who came into the world with clenched fists and a heart of fire.

Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising.    Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements. When done well, these things can effectively reinforce a brand’s promise of value—but they’re still just supporting players. The brand goes deeper. In fact, it lives right next to whatever it is you make and sell.  Product/service first Brand second…

Let me answer that up top—the idea that younger people are somehow more creative than older people is a fallacy.  I’m older, I know. And no, I’m not just pleading relevance. There’s an actual reason.  I’ve been in the creative field of advertising for nearly 20 years. The main thing I’ve learned over that time is that the engine of creative thinking is fueled by process. The purpose of which is to learn *how* to think. And that takes time. …

When you stop and look around at the world today, or at any time in history for that matter, the problems that we face as a species can be attributed to two primary groups: Politics and Religion. Oftentimes concurrently. From the Crusades to the Holocaust, and from Apartheid in South Africa to slavery in America. Russia, Syria, ISIS, the Taliban, and the IRA. World War I, II, and eventually III. September 11, 2001. December 7, 1941. August 6, 1945. All of these problems…