Frankensteining (verb) – to take two or more dissimilar concepts and make them into one. 

If you’re an advertising creative, you’ve no doubt been asked to be Dr. Frankenstein at some point in your career. You know what I’m talking about – when you present three concepts to a client and they ‘love them all’ – then ask you to pull elements from each to create one super logo or tagline.

This is called Frankensteining.

Avoid it at all costs.

Instead, it’s your responsibility as a communications professional to articulate the nuances of each concept you created so that it’s clear that they’re independent ideas which cannot just be mashed together.

It may be tough row to hoe, but hoe it you must. You’re a writer or designer, not a doctor.


Jim Mitchem


Jim Mitchem

Writer. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter. First novel, Minor King, out now.