Tag: Christmas

Lest we forget that when crafting effective messages – simple is better. Always. Merry Christmas.  Jim is a father, husband, copywriter and founder of the virtual advertising agency smashcommunications. You can find him on Twitter at @smashadv. 

  Our oldest daughter is eight years old and entering the twilight of her innocence when it comes to Santa Claus. She still believes, but you can see logic starting to creep in. I blame fractions. She’s known as the fraction queen in 3rd grade. Math – it’s like hemlock to fruitful imaginations. I’m sure some of you will say – ‘But Jim, mathematicians have to think creatively to solve complex science problems, design architecture or create new fragrances for…